Finesse has moved to a premium space on Gertrude Street, Fitzroy, with doors officially opening on 6 March 2025. This milestone marks nearly 10 years of Finesse redefining fashion retail with its curated selection of sneakers and apparel, championing women-led creativity, and fostering a thriving community.

Designed in collaboration with Boom Studios, the new Finesse flagship reflects the brand’s contemporary yet timeless aesthetic. Merging raw industrial textures with fluid modernity, the space features concrete finishes, brushed aluminium, and sculpted forms, creating an inviting, light-filled environment. Striking a balance between femininity and gender neutrality, it offers a calming yet elevated in-store experience.

Situated in the heart of Fitzroy, one of Melbourne’s most dynamic retail and cultural precincts, the new Finesse flagship will continue to champion its core values: thoughtful curation, innovative storytelling, inclusivity, and a deep connection to the community. Alongside its signature lineup of limited-edition sneaker releases from Nike, Jordan, Asics, Salomon, New Balance, and more, the store will also introduce an expanded focus on apparel, with exciting new brand partnerships.