Allie Daisy King never planned on a career in media. Initially studying music and screen studies, she later pursued a master’s in early childhood education—yet it was a spontaneous creative outlet online that unexpectedly set her on a new path. A single article on Heartbreak High and asexuality for Refinery29 Australia opened the door to a role as a social producer, leading her to work with publications like Missing Perspectives and Fashion Journal, all while building her own voice in the digital space.

Her work spans pop culture critique, asexual advocacy, and personal storytelling, blending sharp analysis with humour and relatability. Whether she’s unpacking media representation, exploring the intersection of feminism and queerness, or experimenting with fashion and visual storytelling, Allie approaches every project with an unmistakable sense of authenticity.

In this conversation, we explore her unconventional career path, what drives her creativity, and the importance of diverse representation in media.

Your path has taken you from studying music and screen studies to writing and content creation. What led to that transition, and how did you carve out a space for yourself in this field?

Omg okay lore drop! My transition was very non linear, and quite confusing as I never intended to work in media.

I was a theatre kid growing up and so I completed a degree in music performance, but honestly I hated my degree and I found that I had lost the love of performing. It felt like mourning my first love. However I stayed at Uni because I loved my screen studies classes so much.

From there I decided to undertake a masters of early childhood education because I had also wanted to be a kindergarten teacher. While I was studying I started posting content online as a creative outlet.

I one day decided to write an article for Refinery29 Australia (vale) about asexuality in Heartbreak High, and from there a while later I had the editor at R29AU reach out and ask me to apply for their social producer role.

I left my masters degree with three credits to go and it was the best choice I have ever made.

When Refinery29 Australia died, I went on to become a freelance social producer for many publications I adore like Missing Perspectives and Fashion Journal, and have been able to focus more on asexual advocacy, and create a space for myself in Australia’s content world.

Much of your work explores the intersection of asexuality, pop culture, and feminism. What is it about these themes that resonates with you, and how do you approach making them engaging for different audiences?

I have long been a mouthy little asexual feminist, and I honestly believe that intersectional feminists are the most intelligent and hilarious people in the world. I think any good social producer can find a way to make even the most mundane concepts interesting. 

As far as asexuality goes, I am one of the very few asexual voices in Australian media and I strive to spread asexual awareness through the work that I (and the other beautiful ace voices) do. I try to add a personable and entertaining angle to ensure some of my more educational content is still engaging and fun (as fun as asexual discrimination can be).

In a recent video essay on YouTube, you analysed television’s depiction of asexuality. What misconceptions stand out to you the most, and what do you think needs to change for better representation?

Ooo where to begin! That asexual people must have had some sort of sexual trauma. That asexual people are boring. That asexual people don’t engage in relationships (both romantic and sexual). There are honestly too many misconceptions to name, and I think as more asexual people are seen in media that people will grow to be educated and their ignorance will hopefully diminish.

Alongside writing, you also explore content creation and styling. How do fashion and visual storytelling shape the way you express yourself creatively?

I genuinely view the style content I make just as a beautiful form of self expression. I have long been a lover of pretty things. I credit this with my mum who is a stylist, and I think she subconsciously instilled a love of visual storytelling in me through clothes and interiors from a really early age.

Is there a fashion trend you’ll always stand by, no matter what?

Colour, and lots of it. I absolutely hate the normalisation of neutral tones as a shorthand for being “stylish” as that is an oversimplified notion. I don’t think every outfit has to be colourful in order to be fashionable, but I think the view that colourful equates childish and tacky is stupid. I first heard Kate Spade’s motto of “live colourfully” when I was around 11 and have lived my life by that every day since.

We really love your idea of romanticising everyday life. How has embracing that mindset shaped your creativity and overall well-being?

I know that the days where I get up right away and make my bed, put on a cute outfit, make a decadent hot chocolate and listen to some music before starting my day are always far more enjoyable than the ones where I just wear pjs for hours and don’t do anything to make my day special or fun. Romanticising my life is so vital to my mental health, because not every day is going to be good, a lot of days in our current world are going to be shit. But I can’t afford to wallow in sadness, I mentally will not survive that. Romanticising makes me a far better human, makes me want to create beauty and find ways to spread even a modicum of joy in a shitty world.

What’s been fuelling your inspiration lately? Are there any new creative projects or directions you’re excited to dive into?

There are very few things that get my creative wheels turning quite like putting my headphones on, listening to either a romance audiobook or video essay on YouTube, whilst scrolling through Pinterest. This is girl therapy and disassociation at its finest. I always feel excited to be alive after this and have a plethora of ideas for different creative projects. My two big projects at the moment are planning outfits for Australian Fashion Week and writing the scripts for my upcoming video essays.

If future-you five years from now could give you advice, what do you hope they’d say?

I hope that they tell me to never lose the excitement. I think that from seeing other people in the industry, some things lose their shimmer over time and I hope things like people thanking me for speaking about asexuality, getting invited to fashion shows and events, and having people recognise me, I hope they never are less special.

I hope that my future-self will tell me to keep the excitement alive and be grateful for the life I have.